LEWISBURG - Of all the adjectives that could be used to describe Lewisburg, one is considered the go-to word - sleepy.

But you can make sure the town that calls Bucknell University and its NCAA-tournament upset darlings men's basketball team home will have its alarm set for Thursday at 12:40 p.m.

That's when the Bison play against Butler at Rupp Arena in Lexington, Ky.

Around lunchtime on Tuesday, two days before the Bison, the No. 11 seed in the East Regional, play, the mood around the borough was predictably low key.

But that doesn't mean excitement wasn't bubbling just under the surface.

As the town began to get back into the swing of things with students back after being away on spring break last week and the whirlwind of activity that accompanies the PIAA swimming and diving championships being here during the weekend, signs began being unfurled wishing good luck to the Bison.

One such sign already on display was on the side of Bull Run Tap Room on Market Street.

"We had a really busy weekend with the swim meet, so we were kind of distracted by that, but we're trying to show our support as best we can," manager Kieran Carlson said.

The game is set to be broadcast on TruTV, Channel 70 for Service Electric customers.

With the students back on campus now, Carlson expects a surge in business around game time.

"It's been weird because the students were on break for the big games here," Carlson said. "They just got back this weekend. We'll see what happens Thursday.

"We'll play it if we can get it on TV, so we'll probably get a lot of locals and Bucknell students in to watch and support the team. It's pretty exciting."

With Bucknell making its sixth NCAA tournament appearance, and having played spoiler in 2005 against No. 3-seeded Kansas, locals know exactly how quickly Bison fever can sweep through town.

"I remember it was pretty crazy and out of control excitement," said Rick Thomas, co-owner of Pizza Phi on Market Street.

A win over No. 6 seed Butler and a potentially deeper run is just the thing to turn sleepy to ravenous, something only March Madness could do to a place like Lewisburg.