Yuengling Ice Cream on shelves, selling fast
POTTSVILLE - Yuengling's Ice Cream has hit store shelves and it is selling fast.
First made in 1920, the ice cream was in production again in January after a 28-year hiatus and was back on store shelves this month.
"It's going quickly," Glen Sninski, co-owner of the BG's Value Markets, said Friday. "Actually, I haven't been able to keep it in stock."
Sninski said people are curious about the local product, and black and tan seemed liked the most popular flavor.
"It's good," he said. "I don't eat a lot of ice cream, but it is good."
David Yuengling, great-grandson of Frank D. Yuengling who started the original ice cream company, relaunched Yuengling's Ice Cream Sept. 24, 2013, as a private company. It is not associated with the Pottsville brewery, but David Yuengling is a second-cousin to Richard L. "Dick" Yuengling, president and owner of the brewery, and grew up in Pottsville.
Frank D. Yuengling started Yuengling's Ice Cream to supplement the brewery's revenue during Prohibition. In 1929, the company expanded with branches in Allentown and York and changed its name the following year to Yuengling Dairy Products and started producing its own milk and cream. Ownership was transferred to Frederick Yuengling Sr. in 1935.
David Yuengling's father, Frederick G. "Fritz" Yuengling Jr., became company president in 1963 and Yuengling's Dairy ceased production in 1985.
The original recipe was changed only slightly to include all-natural ingredients, and the milk and cream are produced locally.
'Better than expected'
"It is selling a little better than expected, but we expected that push in the beginning," David Yuengling said Friday. "We are really interested to see where we are in about two months."
Yuengling said he has been hearing a lot of feedback through emails and comments on the company Facebook page.
"Everything so far has been positive," he said. "We are definitely doing as well as we thought we were going to do."
Initial production consisted of 100,000 quarts in 10 flavors at Leiby's Dairy in Tamaqua.
It is being sold in about 450 to 500 stores in Pennsylvania, Maryland, Delaware, New Jersey, New York and West Virginia. Acme, Weis, Boyer's Food Markets, Redner's Markets and other independent grocers are selling the ice cream locally. A searchable store locator is available on the company website.
Yuengling said some people may be wondering when it will be available at their local stores. He said most stores typically do not stock new ice cream items until March or April, so some areas might have to wait just a little longer.
Weis Markets received its first ice cream shipment last week.
"So far, it's been selling really, really well," Dennis Curtin, director of public relations for Weis Markets Inc., Sunbury, said Friday. "Yuengling is a very recognizable and locally relevant brand in the markets we serve and it's a very good product. Our customers are extremely interested and they are buying."
Curtin said all 165 Weis stores across Pennsylvania, New York, Maryland, New Jersey and West Virginia will be selling Yuengling's Ice Cream.
"The Yuengling name has a lot of recognition in those states as well, and it's off to an extremely promising start," Curtin said.
Yuengling's Ice Cream is a premium line with 10 all-natural flavors, including vanilla, chocolate chip, black and tan (chocolate and caramel ice cream), vanilla fudge chunk with pretzels, espresso chocolate chip, chocolate fudge brownie, chocolate marshmallow, root beer float and mint chocolate chip.
Quarts cost between $5.49 and $5.99.
For more information, visit www.yuenglingsicecream.com.