SUNBURY - Weis Markets announced Thursday the launch of its annual "Your Neighbor's, Our Farmer" local produce program.

The campaign highlights the contributions and commitment of 13 local farmers that provide produce to some of Weis Markets' 163 stores.

"When we talk about our selection of local produce, we want to do more than just talk the talk." said Kurt Schertle, Weis Markets COO. "When customers visit the produce section in one of our stores, we want them to know that the produce comes from the state in which they live, and to introduce them to the hardworking men and women that provide our fresh produce, many of whom have been suppliers of ours for two generations."

In 2014, Weis Markets will purchase more than 25 million pounds of locally grown fruits and vegetables.

Each Weis Markets' store will display "Your Neighbor's, Our Farmer" banners with photographs of the farmers supplying Weis Markets. These photos will be featured in circulars and at www.weismarkets.com.

Farmers participating in the campaign include Titus Hoover, of Port Trevorton; John Tebbs, of Williamsport; Dave Rodgers, of Great Meadows, N.J.; Allen Conrad, of Newport; Paul Lebo, of Mechanicsburg, and Page Houser, of Sharpsburg, Md.