COAL TOWNSHIP - Coaches from Shamokin's midget football teams and cheerleading programs took an icy shower for a good cause during the halftimes of their Sunday games at Kemp Memorial Stadium.

The coaches of the Shamokin Gray Wild Tigers and one lucky cheerleading coach had ice water poured atop their heads to raise money for the Burd family who lost their Shamokin home in a fire Aug. 11.

In exchange for being soaked with the chilly water, the coaches requested a $1 donation from each of the kids.

Dorothy Jovel-Martinez, whose husband was one of the coaches, helped to organize the dumpings at the three games.

"We're going to call out the other team," Jovel-Martinez said before the first halftime.

Players and parents were more than willing to step up; by the end of the day the challenge had raised $72.86 for the families.

The "ice bucket challenge," has been circulating social media since the end of July.

In exchange for being doused with ice water, the participant has to donate a smaller amount of money to a charity.

The current iteration of the challenge asks donors to contribute $10 if they have been soaked or $100 if they have remained dry to The ALS Association, also known as Lou Gehrig's Disease.

The challenge has raised $62.5 million as of Saturday, according to The ALS Association.

Past incarnations that has called upon people to donate money to various other charities.

The home of Doris Burd, 34, her husband, Nathan Burd, 39, and their 13-year-old daughter, Octavia, was uninsured when it was completely destroyed by a fire that began in an adjacent home.

Jovel-Martinez said the youth football program will be continuing to collect donations through the end of the week. People may contact her at 570-648-1606 or djovelmartinez@gmail.com, or stop by Bunker Hill from 6 to 8 p.m. Tuesday, Wednesday and Thursday to make a contribution.

Some of the players have requested to also be doused with the ice water, which Jovel-Martinez said the couches would be happy to do later this week.