ALLENTOWN - Service Electric Cablevision has announced a "multiplatform content offering" for NBCUniversal's coverage of the XXII Olympic Winter Games from Sochi, Russia, beginning Thursday and running through Sunday, Feb. 23.

Video subscribers will have access to NBCUniversal's more than 1,500 hours of Winter Olympic programming, including every Olympic competition, live and on-demand and across multiple platforms.

Video subscribers are those who not only receive cable television services from Service Electric, but have signed up for the TV Everywhere online service, which allows them watch live TV on their PC, mobile phones and tablets.

In addition to coverage on NBCUniversal stations, which includes NBC, NBC Sports Network (NBCSN), MSNBC, CNBC and USA Network, subscribers can stay connected to the games via NBCOlympics.com and the NBC Sports Live Extra app.

The video streaming service is available to all who subscribe to the Classic Cable package and have a TV Everywhere ID. Subscribers who need one can sign up online at www.secv.com/tve or call (877) 955-SECV.

This is the first time every Winter Games competition will be available for viewing live, along with event rewinds and video highlights. Highlights and full event replays will also be available on television through Service Electric's On-Demand program guide.

A sweepstakes will also be offered for those who verify their subscriptions by the start of Thursday's coverage. The prize is a trip to the home of the 2016 Summer Olympics, Rio de Janeiro, courtesy of NBCUniversal.

Scheduled for Thursday's coverage is the competition debuts of snowboard slopestyle (men's and women's) and team figure skating, along with the women's freestyle moguls. The opening ceremony is Friday.