PAXINOS - The National Ticket Company board of directors has announced the appointment of Keith Bax as vice president of sales and marketing.

Bax joins National Ticket Company after a successful six-year stint as vice president of marketing for Research Data Inc., and Conquest Graphics, a leading e-commerce printing company based in Richmond, Va.

Company officials said Bax brings a wealth of marketing, business analysis and complex solutions development experience to his new role at National Ticket.

Prior to that, Bax held a number of executive positions at Xerox Corporation during an 11-year tenure, including being selected as a founding member of the prestigious iGen3 sales and marketing organization, and as a senior business process consultant with Xerox Global Services.

Prior to joining Xerox, Bax held a variety of leadership positions within the graphic arts industry, including vice president of Graphic Innovations Inc., a graphic design and consulting business that he co- founded in 1988.

Bax graduated from the University of Richmond with a Bachelor of Science in chemistry, and was a member of the university's varsity soccer team. He likes to spend time with his wife, Leslie, and his son, Axel. Bax enjoys playing and coaching soccer, working out and gardening, and is a former competitive road racing cyclist.

Bax will continue to live and work in the Richmond, Va. area.