SUNBURY - Organizers say there will be a lot to smile about following the "War Near the Susquehanna River Shore" fundraising event that will take place in April.

The inaugural event will benefit the Susquehanna River Valley Dental Clinic, 335 Market St., and is being spearheaded by the Selinsgrove Rotary Club in conjunction with other local Rotary clubs.

The Rotary clubs have asked area automotive dealers to declare "war" to win the battle against poor oral health. Participating dealerships will donate from their April vehicle sales to the Susquehanna River Valley Dental Clinic, which provides dental care to uninsured or underinsured residents of Snyder, Union and Northumberland counties. Participating Rotary clubs are from Selinsgrove, Lewisburg, Mifflinburg and Sunbury.

Participating dealers are W &L Subaru, Selinsgrove Ford , BZ Motors, Mull's Auto Sales, Aubrey Alexander Toyota, Zimmerman's Chrysler-Dodge-Jeep, Northwoods Nissan, The New Paul Stine Chevrolet, Alexander Buick-Cadillac-GMC, SMC Kia, Blaise Alexander Ford, and Sunbury Motor Co.

"The competition between dealerships and their Rotary club sponsors will help raise awareness and much needed funding to provide dental and oral health services at the clinic," said event coordinator David Lawer, of Selinsgrove. "Spring is a great time to buy a new or used vehicle and the more vehicles that are sold at participating dealers, the more money that's raised for the clinic."

Oral disease may lead to pain, infection, absence from school or work, poor nutrition, poor general health, loss of the ability to speak or eat properly and even early death. Oral healthcare is often not integrated into most health policies or programs and many Americans do not have dental insurance.

"The Rotary motto is 'Service Above Self,' and we felt that finding a way to help support the Susquehanna River Valley Dental Clinic's dire need was a very worthwhile project. Rotary International has nearly eliminated polio globally. Likewise, we'd like to do our best to stamp out poor oral health in our area and provide a hand-up to the disadvantaged," Lawer said.

The winning Rotary Club, determined by the amount donated from sales during April 1 to 30, will receive a symbolic trophy to hold until next year's event. The real winners will be those served through the dental clinic, Lawer said.