Weis begins 'Mystery Tours' in effort to fight childhood obesity

Published: August 11, 2010

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SUNBURY - Weis Markets on Tuesday announced the introduction of Weis Mystery Tours, a new field trip program that will help third- and fourth-graders learn about the fundamentals of nutrition in Weis Markets' stores.

During a 90-minute tour, students will play the role of Weis detectives searching the store for clues to solve the Case of the Missing Energy.

The store touring program, which is offered at no charge, was developed by Weis Markets' team of registered dietitians, including Karen Buch, director of lifestyle initiatives, who said response from teachers has been positive.

"We're scheduling tours through the 2010-2011 school year for both public and private schools as well as for groups of home-schooled students, boys and girls scout troops and church groups," said Buch. "Our goal is to make the tours both fun and educational. We believe these tours will support the fight against childhood obesity."

The tour program reinforces USDA's MyPyramid nutrition principles with a focus on the importance of making sensible food and activity choices. Trip amenities include detective gear, online classroom support materials, healthy snacks and take-home packs for students and parents.

Tour locations include 50 select Weis Markets stores throughout Weis Markets' five-state market area. For more information or to book a tour, send an email to mysterytours@weismarkets.com or call the Weis Mystery Tours coordinator at 988-3025. For detailed information, customers can visit www.weismarkets.com/mysterytours.

Founded in 1912, Weis Markets marked its 98th year of operation in May. It currently operates 164 stores in its home state of Pennsylvania and in Maryland, New York, New Jersey and West Virginia.

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